Make Your Press Release About NOW

Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about How to Write a Press Release and other Freelance Writing topics.

How can you increase your chance for free editorial coverage by adding immediacy to your press release?

Make Your Press Release About NOW

The news media doesn't normally run stories on the theme of "coming soon." Rather, they focus on what has just occurred or what is happening now. So, if you want your free editorial coverage for something that has not yet happened (like a not-yet-complete book), you're not likely to get it.

What's happening now is what sells in the media world so focus on the present and not the future when making press releases—this will help you to get more coverage.

   

Comments

Nobody has commented on this tip yet. Be the first.



Name:


URL: (optional)


Comment:


Not finding the advice and tips you need on this Freelance Writing Tip Site? Request a Tip Now!


Guru Spotlight
Ray Lokar