Listen to 300+ podcasts by best-selling authors, published Wednesday, 4pm EST!

Press Release Headlines - How to Write a Good One

Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about How to Write a Press Release and other Freelance Writing topics.

What is the key to getting your press release read by media editors or producers and tells what's the benefit and for who?

Press Release Headlines - How to Write a Good One

A good formula for writing a press release headline that speaks to media editors is to answer the question, "What's the benefit, and for who?"

This kind of headline enables the editor or producer to know at a glance why the product (or service or event) is newsworthy. It also helps the editor or producer to assess its relevance to their target market. In other words, get to the point in the headline.

*Use the headline to identify the final audience and the reason why that audience would be interested.



3/17/2007 10:36:50 AM
Medroll said:

Great post, very interesting to read your page, thanks :)


URL: (optional)


Not finding the advice and tips you need on this Freelance Writing Tip Site? Request a Tip Now!

Guru Spotlight
Byron White